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Are You Unique or Exclusive?

Katie Marcus

June 12, 2009

If you go online, you will be able to learn a lot of marketing tips and strategies. These can help you become successful in generating leads for your business.

Offline, there are hundreds of books and how-to articles in magazines, as well as seminars to help anyone speak, keep, and treat clients and prospects alike. There is indeed a lot of information to be had just about anywhere. The only thing that you have to do, as a marketer is to make sure that the information you get is valid as well as valuable to your type of business.

Marketing is certainly one of the most important processes in any business. In order for your marketing campaign such as your poster printing to be effective, you need to have both or even one of these qualities – exclusivity and uniqueness.

If you are an exclusive, this means that you are the only business operating in your locality or community. You do not have any competition at all that you dominate the market in your industry. Unique, on the other hand, helps you to stand out because you are the only business or company that have that distinct quality that your target market is looking for. No one among your competition can give the benefits that only you can give your target client that is why they choose you from among the rest.

These two principles provide the direction of your business, particularly your marketing campaign of printing posters. Hence, it is best for you to recognize these ideas and ensure that you use them to make yourself stand out.

Let us talk about exclusivity first. Can you say that your business has exclusive rights to a particular service or benefit? Do you offer something that no one else does, say, free shipping that you advertise in your poster printing? If this is the case then you found yourself the means to make people go to you. Despite few competitions, you can get ahead of the pack because whatever competition you might have is not enough to change the numbers.

In addition, being exclusive also means that you get to have a solid base of referrals from your client base. Your clients will definitely be sending prospects your way because they know that they can rely on you for the solution to their particular problem.

Unique, on the other hand, helps you provide your target clients with a better offer that makes you stand out. Your poster printing for example is a cut above the rest because the design is very much different from what your competitors have created.

The key therefore to a successful marketing campaign, or even a business for that matter, is to provide your clients and prospects with the reason to choose you. Is printing posters a popular method of advertising in your industry? If so, then make bookmark hangtags instead to send out to your target market. Always remember that being unique and exclusive is the best way to get a head start in any industry.

Katie Marcus writes about printing posters or poster printing.

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