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Raamakant S.

Raamakant S. is founder of 250HotNiches, a site dedicated to provide information on various subjects with a collection of great articles on hot topics. Visit here for more information: http://www.250hotniches.com/

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How to Win Over Competition

Raamakant S.

August 04, 2006

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Now days there is a cut-throat competition in every sphere of life whether it's business, studies or anything. Competition is a feeling that can improve anybody. If you are competitive you can reach at the highest level of the world.

Competition is a real method that makes you earn money. Let us assume that you have a product concerning with gardening and you want your site to be ranked in at the top. Now what's your first step is to check out who else are promoting this kind of product and are at the top.

You must look at their site and check out their product. Now what? Start comparing your product with the product others are offering in all respects like price, warranty, etc. Now you find out your product qualities that you can highlight in your sales page to let people how your product differs than others.

Isn't it good to have a competitor? Well they are your door to success, what you need to know is the right key to unlock them. Here are the important points that you must ponder on to compare and improve upon to win over competition. Let's check them out and try it out with your product.

1. Product Price

This only factor can make your product earn more cash for you. Firstly, think on the price factor look if you can decrease it or it is a reasonable so that it can be readily purchased. It highly matters that you offer a high price for
your product but it isn’t cost a dime.

Try to have a reasonable price with increase in the perceived value of your product. Increase the perceived value of your product by adding some bonuses in it. Make it in a mind to offer many payment options to your subscribers.

2. Product Cover

First impression is the last impression. In digital products the only packaging that makes your customers attract is your products box. Relate the schemes of colors with your product needs. Emphasize on the look of your box with images that tell mind what it have inside it. Put a smart quote on your product box that highlights its benefits.

3. Method of Delivery

If you are offering digital product than it's highly matters as you are delivering your product right to their hard disk. But for other products it matters a lot. Check that it may not be the case that shipping gets more costly than the product itself. Look for the cheapest shipping with fastest pace. It shouldn’t be the case that you offer free shipping but product never reaches their doorsteps.

4. Highlight Benefits

If your product is more beneficial than of your competitor it will surely create more sales. You can attract your customers by offering more benefits than your competitor. Outline your product benefits in a stronger and attractive way in your sales copy.

Try to raise these benefits in a way that can satisfy your customer’s desires or needs. Just give them a reason to buy that single product from you instead of your competitor.

5. Value

Value is what we all want. If it is a digital products then value stands for it's effectiveness in doing a particular work. For example if you have software then it should be free from all bugs and must be effective in doing that particular job.

If it is an e-book then it must have great content to read. You should increase your product's overall value. If your product don't lasts for a single day then remain it to yours only. Test your product in each and every worst situation that you think can happen.

6. Performance

You might see in your life that if you perform better you get reward for it. It may be extra allowance, increment or transfer to higher posts, etc.

Performance stands for how your product can solve your customer's problems in an efficient and effective way. Your product can outstand if it is easy to use by a layman. Another way to outstands your product is to improve its efficiency.

7. Features

We all see in our daily life that a particular person has a particular features in it which outstands him from others. Just look for that outstanding feature in your product also. You can put down your competitor if your product possesses a special feature. You can highlight your product features by real testimonials supporting it.

8. After Sale Service

Everyone can't resolve all his queries by himself. He needs somebody to help him when he is in catch-22 situation. Make a direct contact with your customers if they can't know what to do and how to do.

You should provide free 24 hour customer service. If it is a digital product then provide them with updates and add-on features. If it is a general product then have a look that can you provide it repair or can you replace it.

9. Strong Guarantee

Your product must be like the one for which you can hold a lifetime guarantee instead of 60 days, 4 months, etc. You should provide a stronger guarantee of your product than your competitor. Gave them life time money back guarantee if they are not satisfied with it.

I'm sure that all these points really provide you with a handful of money. You can also defeat your competitor without letting them know.

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Copyright 2006 Raamakant S.

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