Advertising Techniques for Your Home-Based Business Website

Find out some low cost methods for driving visitors to your home business site.

Aaron Wilmont

August 08, 2006


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It is so important when advertising your home-based Business site that you take a pro-active approach bacause action is absolutely preferable to passivity. True, mistakes will occasionally occur from time to time, that is just a part of the game. But that is o.k., because mistakes are just how we learn. Some say that the more mistakes you make, the smarter you get. I believe it, because it seems like my younger brother has made a career out of avoiding mistakes that I have made.

You can read all of the home business reports and ezines you can but you still have to do your due diligence and put those ideas in motion. It is particularly vital to keep this in mind as you will probably make more mistakes in marketing than in virtually any other aspect of your home business. There are just so many options and so much overblown information and hype that it can be extremely difficult to make smart decisions in this regard.

It is all too easy to end up confused and numb with all of the options that are out there. These overhyped claims seem to be distictly common on the internet. So be aware that you may end up trying something that won't and chalk it up as a learning experience. As I said, this is just how you learn. And who knows, it could be the right choice for another business. So try to be willing to make a mistake here and there and you should be alright.

Marketing your home-based business will probablt be expensive so you could be in for a costly a lesson. You will need to have as much current data as possible to make an informed decision. If you are marketing on the internet, be advised that banner advertising is not nearly as effective as it was previously. What was at one time a new idea now gets perhaps a one in one hundred click through rate, if that. Text links, however, draw a bit better and are often preferable. Make certain that the link text is good as that is crucial.

Pay per click engines can likewise be somewhat tricky. You really need to keep a close eye on it and be prepared to tweak your advertisement sometimes to maximise results. And sadly, click fraud is something to beware of. Ezine ads are typically better while usually being cheaper. Put some effort into lower cost advertisements which more are proven such as networking and referrals, for example. Writing articles is a winner as webmasters always require up to date content and you get a byline at the bottom of your article whenever it is used! Search engines are often free yet take time to optimize for. It can also take a while to show up in the results.

I strongly recommend submitting your site to the niche directories as they are usually free of charge and can bring targeted customers to your site as well. One of the top methods for getting new customers, however, is to give wonderful customer service and simply ask for referrals.