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The Google Pay Per Click Campaign

Pay Per Click Campaign

Meenakshi wali

April 02, 2008

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Every business needs to have a good ROI (return on investment) from the advertisement and marketing promotions that is indulge in. Pay per click campaigns run by search engines is an effective way in which, the website products and services are marketed and promoted. The return on investment from the pay per click campaigns is usually higher than other methods, for the simple reason that they are more focused and targeted to the users.

The pay per click ads is the revenue generating system of the search engines, through which they earn a commission every time a new visitor is sent to a site. The visitors, who generally click on the pay per click ads on the search engines, are from the buying category rather than from surfing. Hence, the traffic that is generated from the paid campaigns is usually, successful and targeted too.

Various search engines run their own paid campaigns. The most famous amongst the pay per click campaigns run by the search engines is the Google paid campaign known as Google AdWords. Gaining success with Google AdWords requires a lot of careful vigilance and campaigning strategies.

The AdWords advertisements appear in the right hand column of the search result pages and some times even on top of the organic results as shaded links. It is a very useful tool for marketers who wish to increase their conversion rate. But in order to make it a success, make sure to follow the tips provided below:

The Google AdWords campaign is primarily based on keywords, hence it is essential to do your keyword selection with utmost care. The keywords that you select for your AdWords campaign must be relevant to your website and must depict in the most concise fashion what your website is offering. Proper keyword selection is based on good and intensive research. Hence, it is equally essential to keep researching for the most suitable and effective keyword.

When bidding for a Google AdWords pay per click campaign, be very careful about the bidding amount. Because with Google AdWords, there is quite a possibility that half of the bidding amount will be wasted on bad clicks or fraud clicks.

Another important trick that should always be kept in mind while bidding for a Google pay per click ad, is to carefully write the ad description. The ad description should clearly state the need and benefit your website can provide to its visitors.

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Good ROI be more important for marketing promotions. Pay per click campaigns is an effective way in which, the online products and services are promoted. The return on investment from the Pay per click campaigns is usually higher than other methods of marketing promotions