Event Planning: Getting All Your Seats FilledHow to get all your seats filled in an event you are planning Kaye Marks
June 24, 2008
|
|
| 1.0/5.0 (1 votes total) |
|
|
Your company decides to hold a big event. You need to get fifty seats
filled, hundred, or five hundred. You are given the task of getting
those seats full of people, and so you sit down and start to strategize
on how you can go about doing it. Here are some tips for figuring out
the best ways to get the job done.
Information: The first
question to ask is when sending out those invitations how much
information do you provide people? Do you simply hand them the
invitation with the time and date listed and a nice looking, “You’re
Cordially Invited to Join Our Event.”
If that is what you
think, then you are already heading down the wrong path. People like to
know exactly what they are getting into before they bother to commit to
anything. Tell them exactly what the event is by printing a colorful
brochure or flyer about the event. “But what about those who have a
tight schedule and don’t feel like taking the time to read through such
a long explanation of the event,” you might ask.
If well
organized with the proper key points bulleted for easy access people
are going to be willing to take the time to find out what your event is
all about. Make them interested by using the right kind of headlines
and the right kind of points to grab their attention.
The
Design: You know what you want to say, so now it comes to figuring out
what kind of look your invitation is going to have. A lot of companies
are having a lot of events and inviting a lot of people all the time,
and this is an important fact to be aware of.
Do not just send
a black and white piece of paper with the general details of the event
listed on it. Figure out exactly what kind of target audience you have
and base the color scheme for the invitation off that. Each industry is
going to have a different look and different type of imagery people
enjoy.
Use your commercial color printing materials
effectively to give them the exact kind of look they prefer and you’ll
increase the odds of them taking that time to really read what you have
to say.
Follow-Up: Do not just send a single invitation and
expect they will quickly sign on and be done with it. People do have
busy schedules, and even if they took the time to read what you said,
enjoyed what you said, they may still forget to contact you about
joining.
Send follow up invitations. Keep your event
constantly on their minds. Show them you really care about their
attendance, and you will greatly increase the odds of getting them to
show up.
|