Patsi Krakoff, Denise Wakeman

For more leading edge ezine tips go to To learn more about how to create and publish great ezines, go to . Patsi Krakoff, Psy. D. is a retired psychologist with over 7 years experience marketing online. Denise Wakeman has been marketing online since 1996. Between them, they write on 10 blogs and publish two newsletters, including

Patsi Krakoff, Denise Wakeman has written 21 articles for SB Informer.
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Recipe for an Ezine: Final Words about Successful Ezines and Email Marketing

Ezine Marketing and Publishing

Patsi Krakoff, Denise Wakeman

May 23, 2007

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Like with any recipe, the ultimate results depend on many variables. In this series of articles, we’ve covered the basic 8 key ingredients necessary for marketing online with effective ezines:

1. A great name that defines the topic
2. A defined audience and clear purpose
3. A compelling headline or subject line
4. Valuable information readers can use
5. A call to action
6. A customized template or plain text formatting
7. A bonus incentive for subscribing
8. CAN-SPAM Compliance and a privacy statement

You will notice the first five ingredients refer to the actual content of the ezine; the last three elements refer to how it is delivered. Each element contributes to the overall effectiveness of a newsletter for growing your business.

With an ezine, the content is most crucial, and when you send valuable information your readers can use, you can’t go wrong, or if you do, it is easily forgiven by your subscribers.

Send too many messages, or messages that don’t benefit your readers, and they will at best delete, unsubscribe, or worse, report you for spamming them — even when they have opted in to your list! Even if you have a reader’s permission, if you annoy them they will forget they signed up and declare you a spammer. It’s not fair and it happens all the time. If you have opt-in proof you will extricate yourself, but you will still have to go through unnecessary hassles.

The only way you can ensure fewer email marketing woes is to segment your list and be sure you only send messages to those people who have indicated an interest in a certain group of products or information.

With an efficient database management system such as KickStartCart, you can keep your lists separated and pay attention to reader’s interests. That is why it is so important to use a powerful database marketing system. For more information, to learn how a good database management system can keep your email marketing safe and within the law visit

There is no doubt that email marketing is here to stay, and it is evolving with delivery systems that segment readers’ interests, allowing messages that are specific and personal. Smart professionals who use these tools will have more success with their email marketing. Others who indiscriminately broadcast their messages to everyone in their lists will discover the problems of spam complaints and unsubscribe requests.

Like everything in life, too much of a good thing is not good. Email marketing is powerful cost effective tool for spreading your messages, but not when abused or over used.


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