This article shows you which information you need to include in marketing collateral to boost your company's success. |
The article was printed at the beginning of this month and as a result, I already have 3 new clients. Isn’t it great? And that is not the first time that I have experienced this kind of result. One of my articles was also recently featured in Africa and I got my first client from the Burkina-Faso. |
If you were calling someone to fix your car or sell your home you would look for the person you thought was most reputable in that area of expertise. So it stands to reason that whatever business you are in, it helps to be seen as an expert. |
The type of home business marketing scheme that you opt to approach can make the difference between a mediocre site and a successful business. |
Even when you are not physically talking about your business, the things that you have put into place through your marketing are talking “behind your back”. Have you worked to ensure that your business is saying the things you want it to say? Are your core values reflected in all of your marketing efforts as well as your personal presentation of your business? |
The reality of business is that customers want to be sold. They love to buy for their own reasons and not manipulatively bombarded with sales pitches. Are you making the most of your suggestive selling? |
A common problem facing many small businesses today is building an online presence without spending the big bucks required to compete with national chains. While it's true that you'll never be able to match the marketing muscle of the larger chains, you do have a few tricks up your sleeve to help keep you competitive. |
There are many ways to pump up performance without breaking the bank. In fact, I've collected 27 low or no cost ways to improve your next tradeshow. |
How to be successful with your new home based business. |
Defining a target market is like fishing with a lure. As a business owner, you increase your chances of successfully landing clients by careful defining your target market. How old are they? Where do they shop? How much money do they make? Where do they live? What are their hobbies? Where do they work? If you spend some time gathering this information, you’ll know where to cast your line and how to choose the most effective “lure” to attract the customers you desire. |
