If you are not in the SEO or SEM industry or if you have taken a bit of vacation this summer, you will sometimes find that it's hard to keep up with the many innovations that Google, Bing, Yahoo and others are offering to their users on the web. |
The first impressions are in. The overwhelming consensus is that Google+, the new social network and Facebook competitor is gaining traction and has the potential to be relevant in social networking on the web. In fact, these last few weeks have seen many updates and innovations from Google which are for the most part being well received. |
Google Announces its new social network after years of development and months of rumor. For many Google watchers, The Google+ Project is finally a reality. I recently wrote about Google's- +1 button a few months ago - a button similar to Facebook's Like button where one can recommend a piece of content or web page to others in their group. During the time that this button was released, it was quite evident that Google had something big in the works. While all the pieces of the puzzle weren't viewable, with its June 28thannouncement by Google, its social networking project called the Google+ Project is finally taking shape. |
For those SEO and SEM Professionals, it's not time to panic- far from it, however it is time to take note of the up and comers in Search. Bing, Microsoft's search engine property which has been around for a couple of years in its latest incarnation has actually been winning over some long time Google users. Bing has been quite competitive when it comes to its implementation of its features, as well as branding and deal making. This has made it the biggest gainer in market share- compared to Google- who has lost quite a lot over the last year. |
There's been a lot of press lately regarding ICANN's decision to allow the creation of just about any type of domain ending. Meaning that .com, .org, .edu and others which currently number about 25 could potentially reach millions in just a matter of a couple of years. So, what does this mean for the average web developer and business owner and more importantly, what does it mean for SEO/SEM professionals? |
I receive lots of questions regarding both search and social media and I am often asked by clients and friends, which strategy is the best for my business? Obviously, there should be a balance of search vs. social media marketing for anyone wishing to conduct a comprehensive web marketing campaign, but what this article is going to talk about is the general expectations of focusing on Search vs. Social media. |
Page load time is defined as the time it takes for a webpage to fully load in a browser showing all elements of a page. Does relative page load time matter for SEO? Here's a question that has come up on my radar a few times over the last few months. In fact, Matt Cutts of Google recently spoke about it in one of his many blog videos (link below). So, with so many people wondering does the speed to load a page affect SEO, what is the answer? In short, the answer is yes, page load time does matter. |
Mobile Search is constantly on the rise. As more and more people purchase smart phones and as smartphones get more and more powerful, mobile search has become a very big focus for many companies. Whether you are a local business or service the nation/world, you should consider how mobile search can affect your business. |
SEO needs to be taken out a silo and kept in mind for all your online and offline marketing activities. |
Shortened urls have been around for years. In fact, hundreds of thousands of people started using them once Twitter took off. There are many benefits of using shortened urls, however for many SEO/SEM professionals, there was always a thought in the back of our heads on whether or not it can hurt or help a campaign |
